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Real California Cannabis

High-quality products that meet consumer health standards. Only at licensed dispensaries.

Real California Cannabis seal in bright green over a photo of cannabis plants. Seal reads, "Real CA Cannabis. Tested & Licensed. California Department of Cannabis Control."


This is Real

A stamp of approval you can trust

Launched by the California Department of Cannabis Control, Real CA Cannabis tells you where to find high-quality products statewide—responsibly grown, locally sourced, and regulated by the state to protect consumers.

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Real CA Cannabis Standards

What makes it Real?

High quality, higher standards

Only cannabis grown, manufactured, distributed, and sold by licensed cannabis businesses is Real CA Cannabis. Here’s what that means for you.

  • 01

    Consumer protection

    Real CA Cannabis is regulated to meet consumer health and safety standards and provides vital information about where and how it was grown as well as the substances contained in each product.

  • 02

    Environmental standards

    Real CA Cannabis is grown, harvested, and processed using more environmentally responsible practices than cannabis sold at unlicensed dispensaries.

  • 03

    Locally sourced

    Real CA Cannabis is 100% California-grown, cultivated exclusively on the state’s world-renowned licensed farms. Because of this, all products can be closely tracked to ensure they’re grown, prepared, and distributed according to state standards from seed to sale.

Consumer Benefits

Why get Real?

A win for you and the community

From more confident shopping to supporting local licensed dispensaries, there are plenty of reasons to choose Real CA Cannabis.

  • A breathe-easy environment

    Licensed dispensaries are required to have security guards and security systems so you can enjoy a safer, more comfortable shopping experience. They also discourage underage cannabis purchases by checking all customer IDs to guarantee shoppers are at least 21.

  • Regulated and trusted products

    Since only licensed dispensaries sell Real CA Cannabis, shopping at these dispensaries means you always know you’re getting quality products.

  • What you see is what you get

    No more guesswork. Products at licensed retailers are carefully packaged and accurately labeled so you always get the right dose and strain. This means more predictable effects and confident shopping for you and your friends.

  • A choice to take pride in

    Choosing licensed dispensaries supports the farms they source their products from. These local growers follow cultivation practices that are better for the environment and surrounding communities than their unlicensed competitors. When you buy Real CA Cannabis, you’re supporting more environmentally friendly farming practices.

For Licensees

Elevating licensed businesses

Stand out from illegal retailers

Real CA Cannabis supports a thriving licensed cannabis industry that puts licensees first. Find out how this campaign sets you apart from unlicensed competitors.

Go to Licensees

A cannabis retailer speaks to a dispensary customer blurred in the foreground
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