About
The deal with Real
A Department of Cannabis Control campaign helping consumers easily find and verify licensed dispensaries selling high-quality cannabis regulated by the state to protect consumers.
Background
The Real story
Cannabis is legal…sort of
Although Prop 64 legalized cannabis in 2016, selling cannabis is still illegal in most of the state—which means many people unknowingly live in areas where dispensaries are unlicensed, and they have no easy way to access legal alternatives. Real CA Cannabis was created to make it easier to find and verify licensed dispensaries selling legal products that meet consumer health standards.
About Real CA Cannabis
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Who
The Department of Cannabis Control
The Real CA Cannabis campaign was launched by the California Department of Cannabis Control to support licensed cannabis businesses and consumers.
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Why
Informed people make better choices
Most cannabis consumers don’t know how to distinguish between licensed and unlicensed dispensaries or why that distinction matters. The result is that a huge portion of the public still shops at unlicensed dispensaries.
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How
Educate, equip, empower
Our user-friendly licensed retailer search tool and Real CA Cannabis QR code in-store signage make it easier than ever for consumers to shop licensed and choose products they can trust.
Equity
Shop in solidarity
An easy way to make a Real impact
When you shop with Equity Retailers, you’re supporting businesses owned by people who were personally affected by a cannabis arrest or conviction, are low-income, or are from communities disproportionately harmed by cannabis criminalization.
For Licensees
Elevating licensed businesses
Stand out from illegal retailers
Real CA Cannabis supports a thriving licensed cannabis industry that puts licensees first. Find out how this campaign sets you apart from unlicensed competitors.
