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For Licensees

Real retailers

You’ve worked hard to build your business the right way. Real CA Cannabis is here to help drive consumers to licensed dispensaries like yours.

Cannabis retailer in a knit hat talks to a dispensary customer blurred in the foreground


The Real story

Creating a thriving licensed cannabis market

Real CA Cannabis was created to make it easier for consumers to buy legal. Licensees have been at a disadvantage in California’s cannabis market, partially because most Californians don’t have the facts or tools to find licensed dispensaries—and patchwork regulations around cannabis sales continue to stifle the licensed industry.

Get into The Weeds

A cannabis cultivator tends to a plant at an indoor cannabis grow facility


Why now?

People want to shop licensed, but they don’t know how. Yet.

Most people can’t tell licensed from unlicensed dispensaries, don’t know the risks of consuming unlicensed cannabis, or aren’t aware unlicensed dispensaries exist.That’s where Real CA Cannabis comes in.

The Real CA Cannabis campaign was launched by the California Department of Cannabis Control to support licensed cannabis businesses and consumers. The campaign is paid for using funds generated through cannabis sales in California.

  • 01

    Public education

    Real CA Cannabis clues people in on the ways licensed cannabis is leagues ahead of unlicensed competitors. By highlighting Real CA Cannabis, the campaign makes it clear that shopping licensed is the only way to know products are high-quality and good to go.

  • 02

    Licensee search

    People can now easily search for licensed dispensaries using our Real CA Cannabis map. Rather than rely on search engines loaded with shady shops, our map exclusively promotes licensees, increasing discoverability and traffic for businesses like yours.

  • 03

    The Real seal

    Gone are the days of obscurity and confusion. The Real CA Cannabis seal appears in ads statewide to help consumers tell the difference between licensed and unlicensed dispensaries. By displaying our “Real seal” in-store signage and QR codes (coming soon!), retail licensees can help set themselves apart from unlicensed competitors.

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