{"id":17972,"date":"2023-12-05T02:35:08","date_gmt":"2023-12-05T10:35:08","guid":{"rendered":"https:\/\/real.cannabis.ca.gov\/licensees\/"},"modified":"2025-02-24T09:38:26","modified_gmt":"2025-02-24T17:38:26","slug":"concesionarios","status":"publish","type":"page","link":"https:\/\/real.cannabis.ca.gov\/es\/concesionarios\/","title":{"rendered":"Concesionarios"},"content":{"rendered":"<section data-block=\"true\" class=\"section--hero grid-half hero-height min-h-viewscreen\"\n  aria-label=\"Minoristas de Real\" \n  id=\"minoristas-de-real\"\n  >\n      <div class=\"bg-sativa mobile-first\">\n          <div class=\"self-center\"><div data-repeater=\"false\" class=\"partial-copy text-left space-y-inner\">\n  <p class=\"eyebrow\" >\n    Para concesionarios\n  <\/p>  <h1 class=\"display display-1\" >\n    Minoristas de <span class=\"font-serif\">Real<\/span>\n  <\/h1>  <p class=\"subhead\" >\n    Te esforzaste much\u00edsimo para desarrollar tu negocio de la manera correcta. Real CA Cannabis les ayuda a los consumidores a encontrar establecimientos autorizados como el tuyo.\n  <\/p><\/div><\/div>\n      <\/div>\n  <div class=\"bg-pistil\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1570\" src=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05.jpg\" class=\"w-full rounded-image\" alt=\"Cannabis retailer in a knit hat talks to a dispensary customer blurred in the foreground\" srcset=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05.jpg 1280w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05-571x700.jpg 571w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05-1141x1400.jpg 1141w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05-768x942.jpg 768w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-05-1252x1536.jpg 1252w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>      <\/div>\n  \n<\/section>\n\n\n<section class=\"section--two-column grid-half\" \n  aria-label=\"La historia de Real\" \n  id=\"la-historia-de-real\"\n>\n  <div class=\"bg-kief mobile-first\">\n          <div class=\"self-center\"><div data-repeater=\"false\" class=\"partial-copy text-left space-y-inner\">\n  <p class=\"eyebrow\" >\n    Antecedentes\n  <\/p>  <h2 class=\"display display-2\" >\n    La historia de <span class=\"font-serif\">Real<\/span>\n  <\/h2> \n  <div class=\"partial-copy--lead-copy\">\n          <p class=\"partial-copy--lead\">C\u00f3mo crear un pr\u00f3spero mercado de cannabis autorizado<\/p>\n              <div class=\"partial-copy--copy\"><p>Real CA Cannabis se cre\u00f3 para facilitar a los consumidores la comprar legal de cannabis. Los concesionarios estaban en desventaja en el mercado del cannabis de California, en parte debido a que la mayor\u00eda de los californianos no cuentan con la informaci\u00f3n o las herramientas para encontrar los establecimientos con licencia, y la cantidad de normativas en torno a la venta de cannabis sigue sofocando la industria autorizada. <\/p>\n<\/div>\n      <\/div>\n  <p class=\"partial-copy--cta\">\n    <a class=\"button\" href=\"http:\/\/real.cannabis.ca.gov\/es\/the-weeds\/\" target=\"\" href=\"http:\/\/real.cannabis.ca.gov\/es\/the-weeds\/\" target=\"\">\n    Adentr\u00e1ndonos en temas delicados\n  <\/a>  <\/p>\n<\/div><\/div>\n      <\/div>\n  <div class=\"bg-kief\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1570\" src=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03.jpg\" class=\"w-full rounded-image\" alt=\"A cannabis cultivator tends to a plant at an indoor cannabis grow facility\" srcset=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03.jpg 1280w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03-571x700.jpg 571w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03-1141x1400.jpg 1141w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03-768x942.jpg 768w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-03-1252x1536.jpg 1252w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>      <\/div><\/section>\n\n\n<section class=\"section section--sticky-50 grid-half bg-light\"\n  aria-label=\"\u00bfPor qu\u00e9 ahora?\" \n  id=\"por-que-ahora\"\n\n>\n\n  <div class=\"!justify-start items-start bg-light stick-50--copy lg:sticky lg:top-0 h-auto\">\n          <div>\n      <div data-repeater=\"false\" class=\"partial-copy mb-inner text-left space-y-inner\">\n  <p class=\"eyebrow\" >\n    Objetivo\n  <\/p>  <h2 class=\"display display-2\" >\n    \u00bfPor qu\u00e9 ahora?\n  <\/h2> \n  <div class=\"partial-copy--lead-copy\">\n          <p class=\"partial-copy--lead\">La gente quiere comprar con autorizaci\u00f3n, pero no sabe c\u00f3mo. A\u00fan.<\/p>\n              <div class=\"partial-copy--copy\"><p>La mayor\u00eda de la gente no sabe distinguir los establecimientos autorizados de los que no tienen licencia, no conoce los riesgos de consumir cannabis sin autorizaci\u00f3n o no sabe que existen establecimientos ilegales. Ah\u00ed es donde entra en escena Real CA Cannabis. El Departamento de Control de Cannabis de California lanz\u00f3 la campa\u00f1a de Real CA Cannabis para apoyar a los consumidores y comercios de cannabis autorizados. La campa\u00f1a cuenta con el financiamiento proveniente de los fondos que se generan a trav\u00e9s de las ventas de cannabis en California.<\/p>\n<\/div>\n      <\/div>\n<\/div>              <div class=\"media\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"640\" src=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2025\/02\/licensee-sticky-1.jpg\" class=\"w-full !aspect-2\/1\" alt=\"Close up of weed leaves with the Real CA Cannabis logo on top.\" srcset=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2025\/02\/licensee-sticky-1.jpg 1280w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2025\/02\/licensee-sticky-1-700x350.jpg 700w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2025\/02\/licensee-sticky-1-768x384.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>        <\/div>\n          <\/div>      <\/div>\n  <div class=\"items-start bg-mint mobile-first stick-50--items h-full\">\n          <ul class=\"list-none ml-0 flex flex-col gap-wide\">\n                  <li aria-label=\"Informaci\u00f3n para el consumidor\">\n                        <span class=\"eyebrow\" >\n    01\n  <\/span>            <div data-repeater=\"false\" class=\"partial-copy text-left space-y-min\">\n  <p class=\"title mb-0\" class=\"mb-0\">\n    Informaci\u00f3n para el consumidor\n  <\/p> \n  <div class=\"partial-copy--lead-copy\">\n              <div class=\"partial-copy--copy\"><p>Real CA Cannabis informa a las personas sobre las maneras en que el cannabis autorizado est\u00e1 muy por delante de los competidores sin licencia. Al destacar a Real CA Cannabis, la campa\u00f1a deja en claro que comprar con autorizaci\u00f3n es la \u00fanica forma de saber que los productos son de alta calidad y aptos para el consumo.<\/p>\n<\/div>\n      <\/div>\n<\/div>          <\/li>\n                  <li aria-label=\"B\u00fasqueda de concesionarios\">\n                        <span class=\"eyebrow\" >\n    02\n  <\/span>            <div data-repeater=\"false\" class=\"partial-copy text-left space-y-min\">\n  <p class=\"title mb-0\" class=\"mb-0\">\n    B\u00fasqueda de concesionarios\n  <\/p> \n  <div class=\"partial-copy--lead-copy\">\n              <div class=\"partial-copy--copy\"><p>Actualmente, las personas pueden buscar f\u00e1cilmente los establecimientos legales en nuestro mapa de Real CA Cannabis. En lugar de depender de motores de b\u00fasqueda repletos de comercios sospechosos, nuestro mapa promociona exclusivamente a los concesionarios, lo que aumenta la visibilidad y el movimiento de los comercios como el tuyo.<\/p>\n<\/div>\n      <\/div>\n<\/div>          <\/li>\n                  <li aria-label=\"El sello de Real\">\n                        <span class=\"eyebrow\" >\n    03\n  <\/span>            <div data-repeater=\"false\" class=\"partial-copy text-left space-y-min\">\n  <p class=\"title mb-0\" class=\"mb-0\">\n    El sello de Real\n  <\/p> \n  <div class=\"partial-copy--lead-copy\">\n              <div class=\"partial-copy--copy\"><p>Quedaron en el pasado los d\u00edas de incertidumbre y confusi\u00f3n. El sello de Real CA Cannabis aparece en anuncios de todo el estado para ayudar a los consumidores a diferenciar entre los establecimientos autorizados de los que no tienen licencia. Al exhibir nuestro &#8220;sello de Real&#8221; en la se\u00f1alizaci\u00f3n de los comercios y los c\u00f3digos QR, los concesionarios minoristas pueden diferenciarse de sus competidores no autorizados.<\/p>\n<\/div>\n      <\/div>\n<\/div>          <\/li>\n              <\/ul>\n          <\/div>\n<\/section>\n\n\n<section class=\"section--two-column grid-half\" \n  aria-label=\"Pass it on!\" \n  id=\"pass-it-on\"\n>\n  <div class=\"bg-sativa mobile-first\">\n          <div class=\"self-center\"><div data-repeater=\"false\" class=\"partial-copy text-left space-y-inner\">\n  <p class=\"eyebrow\" >\n    Get Involved\n  <\/p>  <h2 class=\"display display-2\" >\n    Pass it on!\n  <\/h2> \n  <div class=\"partial-copy--lead-copy\">\n          <p class=\"partial-copy--lead\">Let your customers know your shop is Real.<\/p>\n              <div class=\"partial-copy--copy\"><p>We\u2019ve created a toolkit with social media tips and sample posts to get you started. Choose from a range of options to find content that fits your business, then share to connect with consumers already learning about the importance of shopping legal through the Real CA Cannabis campaign.<\/p>\n<\/div>\n      <\/div>\n  <p class=\"partial-copy--cta\">\n    <a class=\"button\" href=\"https:\/\/real.cannabis.ca.gov\/es\/app\/uploads\/2024\/10\/RCC-Social-Toolkit_2024.pdf\" target=\"_blank\" href=\"https:\/\/real.cannabis.ca.gov\/es\/app\/uploads\/2024\/10\/RCC-Social-Toolkit_2024.pdf\" target=\"_blank\">\n    Download social toolkit\n  <\/a>  <\/p>\n<\/div><\/div>\n      <\/div>\n  <div class=\"bg-light\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1570\" src=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02.jpg\" class=\"w-full rounded-image\" alt=\"A cannabis retailer speaks to a dispensary customer blurred in the foreground\" srcset=\"https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02.jpg 1280w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02-571x700.jpg 571w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02-1141x1400.jpg 1141w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02-768x942.jpg 768w, https:\/\/real.cannabis.ca.gov\/app\/uploads\/2024\/01\/IMG-Content-1280x1570-02-1252x1536.jpg 1252w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>      <\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17972","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/pages\/17972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/comments?post=17972"}],"version-history":[{"count":18,"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/pages\/17972\/revisions"}],"predecessor-version":[{"id":21696,"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/pages\/17972\/revisions\/21696"}],"wp:attachment":[{"href":"https:\/\/real.cannabis.ca.gov\/es\/wp-json\/wp\/v2\/media?parent=17972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}